GraphicNotations is recognized by two major articles. 1) The Big Black Logo Button that ties it to Kaycee Graphics and 2) The tagline that reads: "Behind the Scenes With a Graphics Specialist."
Recently, it has become a minor controversy in certain circles. Part of the reason for that is the vagary aspect of the term "Graphic Design."
Industry is not the best place, sometimes, for coining terminology. Some graphic designers are merely artists, some are employees of an advertising firm, some are web designers, some are storytellers (in every sense of the word), but none are willing to clear the air regarding just what the term "graphic design" means.
Well, don't look at me. I don't know either. I'm not even going to touch that one.
Here at Kaycee Graphics, we are more than that -whatever it is "that" turns out to be.
A Graphics Specialist covers a lot more than just visuals. It is true that a single picture is worth a thousand words, but a hundred well-put-together words can, sometimes, paint a clearer image.
When people stare at a painting or a drawing, they very often, still have questions. "I wonder what this color is conveying?" or, "What's he intending to use THAT thingamajig for?" Sometimes images can be misleading.
What a Graphics Specialist does is to approach a project from a variety of angles at the same time. Not just words. Not just images. Not just copy. Not just rote. A Graphics Specialist takes into consideration a myriad of tools that are readily available, although not often used.
Multimedia exposure calls for multifaceted design. You don't always get the unexpected, with a Graphics Specialist, but you never truly expect what you eventually get. We take you into places where you never would've imagined yourself (or your company) going.
I can't necessarily tell you all there is to know about being a Graphics Specialist, after all, I have a business to run as well. But it's more than just that. What a Graphics Specialist is and does may vary quite widely from one job to the next. The simple fact is, if you are in doubt, you need a Specialist.
dblgriffin@Hotmail.com
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