GraphicNotations is recognized by two major articles. 1) The Big Black Logo Button that ties it to Kaycee Graphics and 2) The tagline that reads: "Behind the Scenes With a Graphics Specialist."
Recently, it has become a minor controversy in certain circles. Part of the reason for that is the vagary aspect of the term "Graphic Design."
Industry is not the best place, sometimes, for coining terminology. Some graphic designers are merely artists, some are employees of an advertising firm, some are web designers, some are storytellers (in every sense of the word), but none are willing to clear the air regarding just what the term "graphic design" means.
Well, don't look at me. I don't know either. I'm not even going to touch that one.
Here at Kaycee Graphics, we are more than that -whatever it is "that" turns out to be.
A Graphics Specialist covers a lot more than just visuals. It is true that a single picture is worth a thousand words, but a hundred well-put-together words can, sometimes, paint a clearer image.
When people stare at a painting or a drawing, they very often, still have questions. "I wonder what this color is conveying?" or, "What's he intending to use THAT thingamajig for?" Sometimes images can be misleading.
What a Graphics Specialist does is to approach a project from a variety of angles at the same time. Not just words. Not just images. Not just copy. Not just rote. A Graphics Specialist takes into consideration a myriad of tools that are readily available, although not often used.
Multimedia exposure calls for multifaceted design. You don't always get the unexpected, with a Graphics Specialist, but you never truly expect what you eventually get. We take you into places where you never would've imagined yourself (or your company) going.
I can't necessarily tell you all there is to know about being a Graphics Specialist, after all, I have a business to run as well. But it's more than just that. What a Graphics Specialist is and does may vary quite widely from one job to the next. The simple fact is, if you are in doubt, you need a Specialist.
Now, let's talk Content:
Not to be contentious, but really, let's talk content.
At Kaycee Graphics, we have a motto: "Get Serious or Get Out." A lot of people misread what it is that we do. When in doubt, you need a Graphics Specialist.
Content.
It's where its at because, you can use AdSense to place your ad in front of a half million potential respondents. You can use Social Media to personalize your company image. You can use a Graphic Design firm to build you a kickass website that gets attention. But if you don't have content -you got nothing, my friend.
A Graphics Specialist is more than an artist, more than an ad creator, more than a designer, more than an SEO. A Graphics Specialist is all of the above and STILL more.
You need someone in your corner who doesn't just "think outside the box." You need someone who can redesign the box to fit your company's needs. A Graphics Specialist can do that for you.
You need more than a copy writer. You need someone with the innate ability to size up any situation on the spot and come up with real solutions and answers that are NOT "out of a box."
You need more than a company logo that reaches out and grabs attention. You need a company IMAGE that conveys what you are all about without that. That's right. Because there are apps that you can download from the internet that "create" a logo -but they are just about the same as every logo now in existence. Truly.
Now that we've talked about what you "need," let's talk about what you deserve. Think about it.
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